Connecting the value of culture, expanding exchange with the world
The CI of the Korea Culture & Trade Association expresses how the value of Korean culture meets the world and expands into new possibility. Through the harmony of a flexible, outward-reaching curve and a solid English initial, it carries the Association's vision for open exchange and its will to act on a foundation of trust.
Symbolism
Connection and Expansion
The orange curve symbolizes the path of exchange connecting Korea and the world, culture and industry. Its upward, outward-reaching form carries the wish that diverse cultural values cross borders and lead to new opportunities.
The deep blue English initials clearly express the Association's identity, conveying professionalism and trust through a stable form. Together, the flexibility of the curve and the solidity of the typeface convey both openness and momentum.
Primary logo
COLOR
- OrangeC 0 · M 43 · Y 99 · K 0
R 254 · G 145 · B 2
#FE9102Cultural value and possibility — represents the rich value and creativity of Korean culture, and symbolizes new opportunities opened through international exchange.
- BlueC 91 · M 70 · Y 0 · K 6
R 22 · G 73 · B 240
#1649F0Trust and expertise — represents the Association's commitment to sustained cooperation with partners at home and abroad, grounded in responsibility and professionalism.
The Vision Behind the CI
So the value of Korean culture becomes opportunity in the world
The Korea Culture & Trade Association connects culture and trade, building a foundation for exchange where people, companies, and institutions can grow together. Grounded in understanding and respect for different cultures, we pursue sustainable cooperation that connects Korea with the world.
Incorrect usage
- Arbitrary color changes
- Distorting proportions
- Rotating or tilting
- Adding shadows or outlines
- Combining with other elements